With that said, the Host Committee held a casting call in late-July to pick out lucky fans, most of which were part of the Super Bowl volunteers group, to be a part of the commercial. On August 13th these first-time actors stepped onto the set of the commercial shoot to strut their stuff and show their passion for football. From wildin' out in support of their assigned teams to checking out the "beach babes" and shouting the tagline - "Let There be Football" - there was plenty of action on the set.
Check out the behind-the-scenes look of all of this by watching the video below, created by the South Florida Super Bowl Host Committee:
For more information on Suer Bowl XLIV and Pro Bowl 2010, check out the South Florida Super Bowl Host Committee website at www.southfloridasuperbowl.com.